AI IN THE MEDIA INDUSTRY AND A BRIEF ABOUT LISA NEWS PRESENTER

Hello, I am LISA, Namaste!

Have you heard the special voice? Everyone is familiar with it nowadays.

Yes, our media sector achieved another significant milestone.

The world’s television broadcasting and journalism sectors have reached a new achievement, thanks to artificial intelligence. One of the latest contributions of AI in the media sector is a virtual news presenter, “LISA”. Here is our new blog on AI influencing media and a brief about the new virtual AI news presenter. Take a simple look.

AI-Influenced Media Sector

By automating tedious processes and producing customized content, AI algorithms are expediting the content development process. AI can generate content, such as news articles and financial reports, based on data inputs and predetermined templates. Additionally, AI-powered curation systems analyze user preferences and historical data to provide personalized suggestions and enhance the user experience.

AI Virtual News Anchor

One of the most exciting applications of AI in the media sector is the development of AI news presenters. The free regional television broadcasting market has never had an AI anchor before.

Meet LISA!!!

India’s First Regional News Anchor

Lisa is a computer-generated model that uses natural language processing and deep learning to generate realistic voice and facial expressions. This is not a robot, but an AI-powered virtual news anchor generated by an Odisha-based private satellite news channel. The brand-new newsreader was a surprise from Lisa. A unique AI news anchor developed by combining artificial intelligence and machine learning. A sizable dataset of news articles, movies, and audio files served as her training data. They can be used to deliver news, weather forecasts, and other forms of content. Lisa is also able to communicate clearly and engagingly while also grasping the subtleties of language

Lisa uses the effectiveness and precision of AI to provide news. With the aid of cutting-edge machine learning algorithms and a convincing virtual presenter, Lisa will work to achieve the ideal balance between technological advancement and superior journalism. We shall embrace this change properly, fairly, and transparently.

Why LISA Special?

Jia Jia, Fedha, and Ren are other virtual AI assistants developed by different channels in different countries. But Lisa is a unique and promising AI news anchor with a number of potential advantages over other virtual AI anchors. She is available to a wider audience because she can speak multiple languages. It’s available to a wider audience than other AI news anchors, who are typically only available on subscription-based platforms.

Lisa is bilingual in English and Odia, and her ultimate goal is to improve her interpersonal abilities so that she can engage with people easily. The presenter is able to convey news in a way that is straightforward and interesting while still grasping linguistic complexities. Also available to offer news around the clock. She can be altered to fit the requirements of various audiences. Also, provide real-time updates on breaking news events.

Timely News Update: AI virtual news anchors can be used to rapidly make high-quality news videos. This enables news publishers to stay ahead of the competition and provide their audiences with timely news updates. 

Branding: The anchor can be customized to match the branding of a news channel or organization. This enables publishers to build a distinct and distinctive visual brand for their content.

Content Moderation: AI can automate content using various development strategies. The content can be developed using well-known, established tools.

They are not prone to bias and are able to work all of the time (24/7). They are also more cost-effective because they do not require salaries or benefits. 

The Future of the Medical Sector

A key turning point for the AI industry has been reached with the release of Lisa. She is one of an increasing number of AI-powered news presenters around the world. The emergence of Lisa is evidence of how AI has an increasing potential to revolutionize the media sector. 

Some of the future scopes of AI in the news sector may include AI-generated content moderation, AI content writing, etc. The future applications are really endless. AI has the ability to make the media and news industries more efficient, informative, and interesting. As AI technology advances, we may expect to see even more inventive and intriguing applications of AI in the media and journalism industries. Some of the future scope of AI in the media sector also include,

  • AI can be used to help make news and media more accessible to people with disabilities.
  • The future scope of media and journalism utilizing AI is broad and fascinating. AI has the ability to transform the way we consume and engage with media, making it more personalized, informative, and entertaining.

Final Note

The emergence of Lisa is evidence of the growing potential of AI to revolutionize the media sector. Lisa is one of a rising number of AI-powered news presenters around the world and the first AI news anchor in India.

As AI Lisa develops, it is critical to remember that she is simply a tool. She can be utilized for either good or evil. It is up to us to determine how we will employ her. She has the ability to make the world a better place if we use her appropriately.

We expect more Virtual AI anchors and other AI donations to the media sector. Anyway, thanks to artificial intelligence for their endless donations to the media sector.

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